Terms of Sale

The terms that apply when you buy the AXI Business Diagnostic.

The short version

Before the detail below, here is what matters in seven points.

  1. The AXI Business Diagnostic is sold by Axiom AI Insights Ltd. By placing an order you accept these Terms of Sale.
  2. The price is £250. Axiom AI Insights Ltd is not currently VAT-registered, so no VAT is charged. We take payment in full via Stripe at the time of order.
  3. We deliver your Business Diagnostic by email within 24 hours of receipt of your completed Intake Form. The clock starts when the form lands with us, because that is when we have what we need to produce your report.
  4. The Business Diagnostic is produced with the assistance of Anthropic's Claude API and reviewed by a member of our team before delivery. It is a strategic diagnostic with prioritised recommendations. It is not regulated financial, legal, tax or investment advice.
  5. You can use the Business Diagnostic internally within your organisation. You cannot resell it, republish it externally or use it as AI training input. Full licence terms are in our Acceptable Use Policy.
  6. If an issue arises with your order, we will work with you to resolve it - through rework, refund or another agreed outcome. Full detail in our Refund Policy.
  7. Our total liability for an order is limited to the amount you paid for that order. We do not exclude liability where the law does not allow it (death or personal injury caused by our negligence, fraud, or anything else that cannot be excluded under English law).

Any question on these Terms, email axi@axiomaiinsights.co.uk and we will get back to you.

These Terms of Sale ("Terms") apply when you buy a product from us. We currently sell two: the AXI Business Diagnostic (a made-to-order report service) and the AI Governance Register (a ready-made digital download). Clauses 1 to 16 govern the Business Diagnostic. Clause 17 sets out the terms for the AI Governance Register; where clause 17 differs from an earlier clause, clause 17 prevails for the Register. Please read these Terms carefully. By placing an order you confirm that you have read and accept these Terms.

1. About us

The AXI Business Diagnostic is sold by Axiom AI Insights Ltd, a UK-incorporated consultancy registered in England and Wales (company number 17126806, registered office The Stamp Exchange, Westgate Road, Newcastle Upon Tyne, NE1 1SA).

You can reach us at axi@axiomaiinsights.co.uk for any matter relating to these Terms or your order.

2. Defined terms

The following capitalised terms have the meanings set out below when used in these Terms.

  • Business Diagnostic - the AXI Business Diagnostic. A personalised written report of approximately ten pages, produced in PDF format and delivered by email, covering the five framework sections set out on our website.
  • Buyer, you, your - the person or entity who places an Order with us.
  • Consultation Call - the optional 30-minute consultation call available as a paid bolt-on.
  • Delivery - transmission of the completed Business Diagnostic PDF to the email address you provide at Intake Form submission.
  • Download Link - the secure, time-limited link by which the Register is delivered.
  • Intake Form - the online form you complete after payment, which provides the information we need to produce your Business Diagnostic.
  • Order - a confirmed purchase of the Business Diagnostic and, if selected, the Consultation Call, or a confirmed purchase of the Register.
  • Register - the AI Governance Register, a spreadsheet-based template sold in two editions (the RICS edition and the Standard edition).
  • Services - the production and Delivery of the Business Diagnostic and (if you have purchased one) the Consultation Call.
  • Stamped Copy - the individual copy of the Register delivered to you, marked with your name, email and order reference for traceability.
  • Website - axiomaiinsights.co.uk and subdomains.

3. The agreement

3.1 These Terms form the agreement between you and us when you place an Order. They apply in place of any prior discussion, marketing material or correspondence.

3.2 You accept these Terms when you complete payment for an Order. If you do not accept them, do not place an Order.

3.3 We may amend these Terms from time to time. The version of the Terms in force at the time you place an Order is the version that applies to that Order.

4. Price and payment

4.1 The price of the Business Diagnostic is £250. Axiom AI Insights Ltd is not currently VAT-registered, so no VAT is charged on the price. If we register for VAT in future, the price quoted at the time of your Order is the price you pay. Prices for the optional Consultation Call and any other bolt-on are shown on the Website at the time of purchase.

4.2 Payment is taken in full at the time of Order via Stripe. We do not store your card details. There is no subscription, no recurring charge and no commitment beyond the Order.

4.3 If your payment fails, no Order is created and no Services are provided.

5. What we will do

5.1 We will produce a Business Diagnostic covering the five framework sections set out on the Website (Market and Competition; Brand and Proposition; Operations and Capability; Financial Opportunities; Action Plan) with eight prioritised recommendations and benchmark financial opportunities.

5.2 We will deliver the completed Business Diagnostic by email within 24 hours of receipt of your completed Intake Form. The clock starts when the Intake Form lands with us, because that is when we have what we need to produce your Business Diagnostic.

5.3 If you have purchased a Consultation Call, we will schedule a 30-minute call with you within 14 days of Delivery, at a time agreed with you.

6. What you will do

6.1 The Business Diagnostic is shaped by the information you provide at the Intake Form. The more accurate and complete your input, the more personalised and useful your report. Recommendations are based on the information you submit; the quality of the output depends on the quality of the input we receive.

6.2 You will submit the Intake Form within seven days of payment. If you do not, your access link expires; we will contact you to extend the window or, if you prefer, issue a full refund.

6.3 You acknowledge that the Business Diagnostic is a strategic diagnostic with prioritised recommendations. It is not regulated financial advice, legal advice, tax advice, investment advice, loan eligibility assessment or creditworthiness opinion. Where you operate in a regulated sector, you are responsible for any compliance review needed before acting on a recommendation.

7. How the Business Diagnostic is produced

7.1 The Business Diagnostic is produced with the assistance of artificial intelligence (Anthropic Claude API) and reviewed by a member of our team before Delivery.

7.2 Anthropic does not train its models on your data. API logs are retained by Anthropic for seven days and then deleted.

7.3 Our handling of your personal data is set out in our Privacy Policy, which forms part of these Terms by reference.

8. Intellectual property

8.1 We retain all intellectual property rights in the Business Diagnostic methodology, framework, prompts, training material, template and any related materials.

8.2 On Delivery, we grant you a limited, non-exclusive, non-transferable licence to use the Business Diagnostic for the internal business purposes of your organisation. You may share it internally with your directors, employees and named professional advisors under equivalent confidentiality obligations.

8.3 What you can do with the Business Diagnostic, and what you cannot, is set out in full in our Acceptable Use Policy, which forms part of these Terms by reference. In short: internal use yes, redistribution and republication no, use as AI training input no.

8.4 If you want to do something with the Business Diagnostic that falls outside the licence, contact us at axi@axiomaiinsights.co.uk. Reasonable requests are accommodated.

9. Cancellation and cooling-off (consumer Buyers only)

9.1 If you are buying as a consumer, you would normally have a 14-day cooling-off right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

9.2 Because the Business Diagnostic is a digital, made-to-order service, we ask you at the Intake Form to confirm that you want us to start producing your Business Diagnostic immediately and that you understand you will lose your cooling-off right once Delivery occurs.

9.3 If you do not give that consent, we will not start production. You can cancel any time before Delivery for a full refund. If you give the consent and we deliver inside the cooling-off window, your cooling-off right is lost once Delivery has occurred.

9.4 Your statutory rights under the Consumer Rights Act 2015 (including the right to a service that is performed with reasonable care and skill, fit for purpose and as described) are preserved in full and are not affected by anything in these Terms.

10. Refunds

10.1 Our Refund Policy sets out when a refund is available, how to request one and how quickly we issue it. The Refund Policy forms part of these Terms by reference.

10.2 In summary: if Delivery does not occur within the SLA, if the Business Diagnostic does not cover the five framework sections, if you cancel before Intake Form submission, or if you are materially dissatisfied with the analysis within 14 days of Delivery, we will work with you to resolve the issue through rework or refund as set out in our Refund Policy.

11. Limitation of liability

11.1 The Business Diagnostic is a strategic diagnostic. We provide it with reasonable care and skill, but we do not guarantee a specific business outcome and we do not warrant that any recommendation will produce a particular result in your business.

11.2 Subject to clauses 11.3 and 11.4, our total liability to you for all claims arising under or in connection with an Order is limited to the amount you paid for that Order (£250 for a Business Diagnostic; up to £350 if you have also purchased a Consultation Call; £149 for a Register).

11.3 We do not exclude or limit our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any other liability that cannot be excluded or limited under English law.

11.4 We are not liable for indirect, consequential or special losses, including loss of profits, loss of business, loss of contracts, loss of goodwill or loss of anticipated savings, however arising.

11.5 You acknowledge that you remain responsible for your own business decisions. Where you act on a recommendation in the Business Diagnostic, you do so on your own judgment and with such professional advice as you consider appropriate.

12. Confidentiality

12.1 Information you provide to us at Intake Form is treated as Confidential Information. We use it only to produce your Business Diagnostic and operate the Services.

12.2 We do not share your Confidential Information with third parties except: (a) processors we engage to deliver the Services (including Anthropic, as set out in our Privacy Policy); (b) where required by law or regulation.

12.3 The Business Diagnostic we produce for you is treated as your confidential information by us, subject to the licence and use restrictions in clauses 8 and our Acceptable Use Policy.

13. Force majeure

13.1 Neither party is liable for delay or failure to perform caused by an event outside its reasonable control, including failure of telecommunications networks, third-party platform outages, illness, government action or natural disaster. Where such an event affects an Order, we will tell you within one working day, give you a clear read on when we are back and offer you the choice to wait or take a full refund.

14. Termination

14.1 You may cancel an Order at any time before Intake Form submission and we will issue a full refund.

14.2 If you do not submit your Intake Form within seven days of payment, we will contact you. If we cannot agree an extension, we will issue a full refund and treat the Order as terminated.

14.3 We may terminate an Order without refund where you are in material breach of these Terms or our Acceptable Use Policy. Where we do, we will tell you why.

15. General

15.1 These Terms are governed by the laws of England and Wales.

15.2 The courts of England and Wales have exclusive jurisdiction over any dispute arising under or in connection with these Terms, save that we may bring proceedings against you in any jurisdiction in which you are domiciled to enforce our intellectual property rights.

15.3 If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions remain in force.

15.4 No waiver by us of any breach of these Terms operates as a waiver of any subsequent breach.

15.5 These Terms do not create rights for any third party under the Contracts (Rights of Third Parties) Act 1999.

15.6 The provisions of these Terms that by their nature are intended to survive termination (including clauses 8, 11, 12 and 15) survive termination.

16. Contact

For any matter relating to these Terms, your Order or the Business Diagnostic, contact us at axi@axiomaiinsights.co.uk.

17. The AI Governance Register

17.1 What it is. The Register is a ready-made, spreadsheet-based template sold in two editions, the RICS edition and the Standard edition, at £149 each. It is a digital product supplied in electronic form, not a made-to-order service. We are not VAT-registered, so no VAT is charged. The Register is available to UK buyers only.

17.2 Order and payment. Payment is taken in full at our Stripe checkout, which accepts UK billing addresses only. Before payment completes you must give the consent in clause 17.4 and accept the licence in clause 17.5.

17.3 Delivery. The Register is delivered as an immediate digital download. On successful payment you are taken to a secure page that offers the file straight away, and we email you a confirmation carrying your order reference and a backup Download Link. The Download Link is signed and time-limited (it expires after 72 hours and allows up to five downloads). You can request a fresh link at any time from the self-serve resend page or by emailing us.

17.4 Immediate access and your cooling-off right (consumer Buyers). The Register is digital content supplied without a tangible medium. If you buy as a consumer you would normally have a 14-day right to cancel under the Consumer Contracts Regulations 2013. At checkout you confirm that you want to download the Register immediately and that you understand and agree you lose that 14-day cancellation right once downloading begins. If you do not give that consent, the purchase does not complete.

17.5 Single-user licence and stamping. On payment we grant you a non-exclusive, non-transferable licence to use the Register for the internal business purposes of your organisation. You may share it internally with your directors, employees and named professional advisors under equivalent confidentiality. Your copy is individually stamped with your name, email and order reference (shown on the Contents tab, on the obligations / controls-map tab, and as a footer on every tab) so each copy is traceable to the buying firm, which deters sharing outside your organisation. You may not resell, redistribute, share externally or publish the Register or any substantial part of it, and you may not remove or alter the licence stamp. The full use terms are in our Acceptable Use Policy, which forms part of these Terms by reference.

17.6 Refunds. Because the Register is digital content to which you take immediate access, once you have begun downloading it under the consent in clause 17.4 it is non-refundable, except for your statutory rights and our faulty-file guarantee. If the file is corrupt, will not open, or is materially not as described, contact us and we will replace it; if we cannot, we will refund you. Full detail is in our Refund Policy.

17.7 Statutory rights preserved. Your rights under the Consumer Rights Act 2015 - that digital content be of satisfactory quality, fit for purpose and as described - are preserved in full and are not affected by anything in these Terms.

17.8 Nature of the Register. The Register is a template and organisational tool to help you record and evidence your AI governance. It is educational. It does not by itself make your firm compliant with any standard and is not legal, regulatory or professional advice.

Version: v1.3 (9 June 2026)
Supersedes: v1.2 (18 May 2026)
Effective from: 9 June 2026